Portfolio — Moore


Handcrafted log and timber homes from Canada

Scope of work:

Logo design
Brand identity
Print materials

Moore Log and Timber Homes is the long-term family story which traces its roots back to the 1979, when its founder the Canadian man Brian Moore built the first house. Within more than 3 decades of the extensive experience the noble craftsmanship grew into the family business that constructs luxurious log and timber properties of the highest quality. Today the father and the sun personally guarantee quality and utility of the unique projects, starting from retreat houses to commercial buildings. All of them are exclusively handcrafted and are made of Western Red Cedar and Douglas Fir.

There are millionaires from Canada and USA, Germany, France, Japan and other countries among regular customers of the brand. Since the son Aaron became a decent co-founder of the company, as a symbol of generations’ unity the name has been shortened from Brian Moore to presently known family name Moore. Within the updated logo the name’s letters imitate strong wooden constructions that form the frame of each project. Company’s philosophy set the total rebranding style since it serves not simply reach customers, but highly-educated personalities who reached success by means of their constant labor. They wish to create the most qualitative coziness for their families.

The corporate pattern is sufficiently detailed in the wood cross-section cut way. The tree circles symbolize continuity and stability as well. Ideally laid parquet boards prove thoroughly developed construction plan and efficiently allocated space. Warmth of father’s feelings passed to the son is now reflected in the new design with the same calm shades. All possible varieties of beige, grey, green and brown have always made the placid effect and supported coziness idea. This is the team to turn any construction into a warm and safe escape house.

Year: 2012
Website: moorelogandtimberhomes.com