Portfolio — Waldo Trommler Paints

Waldo Trommler Paints

The world’s brightest brand of paints from Finland

Scope of work:

Brand strategy
Logo design
Brand identity
Retail and interior architecture
Packaging design
Communication concept

Waldo Trommler Paints is a small Finnish company planning to enter the US market. Unlike the majority of existing brands in their category, Waldo Trommler didn’t have an established history and they believed the key to accessing the market was unique package design. The phrase “we must stand out!” became the basis for our work on their new brand identity.

How do you create a brand that stands out? First, we needed the design solution that has never been used by any of Waldo Trommler’s competitors. At the same time, we needed to show the main features of the company: friendliness, quality and innovation.

Ultimately, we created a brand with no corporate colors. Waldo Trommler Paints simply features common design elements that are recolored in a wide array of bright hues, depending on the application. This helps Waldo Trommler Paints not only achieve its goal of standing out, but helps cast them as the friendliest paint company on shelves today.

Year: 2012
Website: waldotrommlerpaints.com

Awards & Publications

Ukrainian Design The Very Best Of 2014: Gold Awwwards.com: When Packaging becomes Art Newgrids.fr: Waldo Trommler Paints Designer-daily.com: Waldo Trommler paints packaging Decorationofhome.net: Small Finnish Paint Company With Huge Visual Impact Ego-alterego.com: Waldo Trommler Paints by Reynolds and Reyner Designisagoodidea.com: Bold Identity Lovelystationery.com: Waldo Trommler Paints Thebestpackaging.ru: Reynolds and Reyner - дизайн для Waldo Trommler Paints Thebestpackaging.ru: The Best Packaging - top 10 за Июнь 2012 Tutdesign.ru: Украинская студия разработала упаковку для финских красок Thedieline.com: Waldo Trommler Paints Lovelypackage.com: Waldo Trommler Paints Thedieline.com: Collection - packaged in Ukraine Inspirefirst.com: Waldo Trommler Paints by Reynolds and Reyner Logoness.com: Best Logo Design of the Week for September 13th 2013 Serifsandsans.com: Waldo Trommler Paints Packaging Frominspiration.com: WTP branding by Reynolds and Reyner Sostav.ru: Фирменный стиль финских красок Waveavenue.com: Waldo Trommler Paints Branding Stands Out Ohperablog.com: Waldo Trommler Paints Trendhunter.com: Punchy Paint Packaging Experimenta.es: Color y tipografía para la identidad corporativa de WTP Zc.com.sa: Waldo Trommler Paints Identity Brandaddicts.com: Waldo Trommler Paints 123inspiration.com: Waldo Trommler Paints Identity Weandthecolor.com: WTP Branding and Packaging Etapes.com: "Reynolds and Reyner" annonce la couleur Theinspirationgrid.com: Waldo Trommler Paints Brand Identity Camionetica.com: Branding a todo color - WTP por Reynolds and Reyner Decoist.com: Branding that draws your attention from Reynolds and Reyner Visualsundae.com: Waldo Trommler Paints Design-milk.com: WTP branding Designboom.com: Waldo Trommler Paints identity Mostepicstuff.com: 28 products packaging that do not require any strategy 99designs.com: Design in Holi color Designschool.canva.com: 5 Simple Steps To Boost Your Design’s Cool Factor Allanpeters.com: Waldo Trommler Paints Designer-daily.com: 10 awesome package designs for your inspiration Freshome.com: Small Finnish Paint Company With Huge Visual Impact Prolifikpixel.com: Packaging design - 40 inspirational examples